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About Us

1997-2021

Our Story & Mission

Three funeral homes, with two of those “under the hill,” dotted Jefferson County in 1996 when four tenured professionals in the mortuary field decided to take a risk and build a new funeral home on Madison’s “hilltop.” Numerous businesses and schools already were calling the northside of the Ohio River town home. Keith Webster, George Morgan and brothers Rodney and Roger Nay sensed the need and began laying the groundwork for their new enterprise on Demaree Drive, just a block away from the main thorough-fare.

While bricklayers and hammers formed the shape of the two-story structure, the owners continually examined business, operational and customer service strategies to ensure exemplary, personalized, consistent service.

“Exceed Expectations, Reflect Wishes.”

The new proprietors conducted 17 funerals in area churches before they hosted the first service in their new building in August 1997. In 2006, Mr. Webster left the firm to operate a funeral home in his hometown of Fountain City, IN. The name changed but the founding principles and daily operation never wavered.

In 2013-14, the facility underwent a major facelift and expansion. Then three years later, Morgan & Nay enlarged even more, but this time just eight miles west in a second building. The 2017 Hanover acquisition, formerly Grayson Funeral Home, enabled the Centre to better serve Southwest Jefferson County with a location closer to home and dear to the heart of area residents.
Today with triple the amount of square feet and a much larger staff, Morgan & Nay Funeral Centre still observes the same values that the founders built its foundation on. To be a good neighbor, a trustworthy business, a compassionate friend, a visionary leader, a community steward and keeper of the 1997 oath to …
“Exceed Expectations, Reflect Wishes.”

National Recognition, Local Dedication

Two decades of meaningful service

The past two years have been filled with proud milestones for Morgan & Nay Funeral Centre. In 2024, we received the NFDA’s highest honor—the Richard Myers Pinnacle Award—recognizing our commitment to families, innovation, and excellence, especially through our suicide prevention initiative. Only three other funeral homes nationwide have earned this distinction. The award was presented to President/Owner Rodney L. Nay at the NFDA Convention in New Orleans. This followed our 2023 induction into the NFDA Hall of Excellence after 10 consecutive Pursuit of Excellence awards and two Best of the Best honors. We remain dedicated to our founding mission: to exceed expectations and honor every family’s wishes.

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